October 25, 2017


Everything is 50% - 70% off! Including Accessories!

October 17, 2016

Get ready for our new lines arriving for Spring/Summer 2017, featuring Cristina Gavioli from Italy specializing in women’s clothing.

Cristina Gavioli is a brand conceived for selective and fashion-conscious women who choose a modern, dynamic style that is easy-to-use and at the same time highlights quality and elegance.

Contact Park Boulevard for a private viewing of our new... Read More

October 17, 2016

Sportalm Spring Summer 2016



Get excited for the season with Sportalm's new fall/winter collection. This season it's all about sensual tenderness –... Read More

May 19, 2016

Through May, we are under construction giving the building a face lift but we are still open regular store hours during renovations. While our building is under renovation we are holding a huge renovation sale. 

... Read More

February 29, 2016

Sportalm Spring Summer 2016



Get excited for spring with Sportalm's new spring collection. Go on a fashionable journey, inspired by the flora and fauna... Read More

February 17, 2015

Spring is in the air and with that comes blossoms of colour, sunshine and vibrant fun. At Park Boulevard we're featuring the latest spring fashions from designers such as Simon Chang, Komarov, Betty Barclay and Sportalm. Patterns, colours, classy, sporty and feminine are all a part of the fresh trends for spring 2015 in the high fashion world. 

... Read More
February 11, 2015

Kelowna Grad Dresses – 2015 Trends 

Park Boulevard has stylish looks for the biggest event of the spring season: Grad. Grad and Prom dress styles change each year and we know it's important for you to look your best on your big day. 

... Read More

October 29, 2014

The 2014 Fall Sportalm Collection presents the new minimal-chic and opens the look to the essential, namely style and classiness. Simplicity and luxury combine to elegant effect in the new pared-down chic. The classical duo black and white is a huge trend for spring.

Leather and wool are the power pair of fabric combinations and the... Read More

October 3, 2014

Looks & Trends for Fall 2014 

What's on trend this fall? 

For fashion this fall you will find a variety of:

  • simple cuts
  • head-to-toe black & white colour combinations
  • expressive & strong colours
  • style & class

Metallics are hot this fall and the season's power pair is a combination of leather and wool. 

... Read More

January 14, 2014

This spring, you will find plenty of print including tribal, animal print, floral, stripes and dots. Ruffles, nautical themes, bright colours and black and white are high fashion this season.

The season is full of feminine and sophisticated style.

Ice cream colours including vanilla, strawberry and mint will make their way into your spring wardrobe.

Plus, capris, tights,... Read More

December 31, 2013

For spring and summer 2014, you will find the spirit of the fifties in the nautical prints and the red, white and blue colour palettes.

This spring enjoy an understated, chic and romantic look with bright colours, geometric patterns and stripes, plus beautiful, romantic pastels and flowers.

For a glimpse of what's hot with Sportalm this spring,... Read More